Dr. Bernd Bürger

18. May 202017. February 2024

Does THE Generation Z exist? Generations vs. sinus milieus.

Is there actually "DIE" Generation Z? A good question, especially once you have studied the Sinus-Milieus. The Sinus Institute (Sinus Markt- und Sozialforschung GmbH) has specialized in the complex analysis of society for over 40 years. And one thing becomes clear from this analysis: the world in which young people live is also very differentiated (as you would expect).

The Sinus-Milieus

Researchers at the Sinus Institute survey various target groups in so-called life-world explorations with regard to their values, attitudes, life goals, lifestyle and social background, among other things. This data is analyzed and various clusters can be formed. These groups of like-minded people are referred to as milieus. In order to obtain a broader picture, quantitative data is also collected using a standardized questionnaire. In this way, an attempt is made to obtain as realistic a picture as possible of the socio-cultural diversity in the population under investigation, e.g. young people in Germany. Thanks to its many years of work in this field, the Institute can draw on a wealth of historical data and thus also highlight changes (longitudinal studies). The following short video provides a brief but very informative insight into the German milieus.

16. May 202017. February 2024

Generation Z - Christian Scholz

Click on the picture to view the book on Amazon.

Christian Scholz: Generation Z. What makes them tick, what changes them and why they infect us all.

If you look at generations, you constantly stumble across two names: Klaus Hurrelmann (Shell Study) and Christian Scholz. That's why a brief insight into the second author's book is essential, especially because I personally rate it as excellent. If I had to choose between all the works on Generation Z, I would pick this one.

15. May 202017. February 2024

Youth 2019 - 18th Shell Youth Study

Youth 2019 - 18th Shell Youth Study: A generation speaks out. By Click on the image to view the book on Amazon. By Mathias Albert, Klaus Hurrelmann, Gudrun Quenzel et al.

This is actually a classic when it comes to finding out what makes "young people" tick. The big advantage: it is a long-term study, i.e. the authors can compare their data over time and thus present developments and trends very well. For this reason, the study is also one of my main sources for the lectures.

14. May 202017. February 2024

Generation Z for HR managers and executives

Generation Z for HR managers and executives by Rüdiger Maas. Brief insights into the book. This article is recommended for anyone who would like to deepen their knowledge from my presentation or would like to review or rework some things. It is of course also suitable for newcomers who are not familiar with the lecture and are interested in Generation Z.

Rüdiger Maas' book on Generation Z is characterized in particular by the fact that the author always gets to the point quickly. The book is therefore ideal for anyone who has little time, i.e. as the title suggests, especially HR managers and executives ;-). I read the entire book in just under 2 hours, including the foreword and bibliography.

10. May 202017. February 2024

Generation Z - the dark side of digitalization

A short article on the downsides of digitization including a video link.

A large proportion of Generation Z, also known as mobile natives, are experts at using smartphones - no wonder, they grew up with them. If you have children of your own, you have certainly observed that the little ones already know how to unlock smartphones and swipe around on them in their first year of life. That's how intuitive the system is. And right from the start, the children see how much time mom and dad spend in front of their little screens - on walks with the children or on the bench at the playground. In this way, parents are already shaping their children's relationship with the smartphone.

Incidentally, Generation Zers also differ from their predecessor generation, the millennials (also known as digital natives), who did not grow up with smartphones but "only" with PCs. On the one hand, many of Generation Z are considered multitaskers² and can work with up to five screens at the same time. Millennials still have two screens, so in this respect, Zlers seem to be a kind of Millennials on a natural speed.

3. May 202017. February 2024

Game changers - the best life hacks

Smarter, faster and happier - the best life hacks from the 450 most extraordinary leaders, lateral thinkers and gurus. The 46 laws of success. Insights into: "Game Changers" by Dave Asprey.

View on Amazon

5. April 202017. February 2024

Rest time, on-call time and working time for the police

Since my dissertation, I've been fascinated by working time law. That's why I want to stay on the ball in this area too and have familiarized myself with a recent ruling by the OVG Münster from 13.02.2020 (1 A 1512/18) has dealt with. However, if you have done a lot of research into working time law, you will find that there are no major surprises in this ruling when it comes to rest periods and working time. Nevertheless, I would like to pick up on this ruling and outline a few key points, as my previous publications on working time have been published in specialist journals that are not so easily accessible or divisible. In addition, there still seems to be a lack of clarity regarding the terminology, otherwise this ruling would not exist 😉 .

29. March 202017. February 2024

Eisenhower 2.0 or 7 ways to effectiveness

What attitudes or habits do highly effective people have?
Insights into: "The 7 Habits of Highly Effective People. Powerful lessons in personal change." by Stephen R. Covey. Also available in German.

Absolutely worth reading, the author guides you well through his book and cleverly forces you to think about yourself. And he focuses on the individual - whether employee or manager, friend or family member. If you have already dealt with the topics of leadership and self-organization, some things will seem familiar. However, these are often placed in a very interesting context (e.g. Eisenhower 2.0).

17. March 202017. February 2024

Atomic Habits: Changing habits

How to achieve big effects and goals with small changes.
Insights into the book "Atomic Habits - Tiny Changes, Remarkable Results. An Easy and Proven Way to Build Good Habits and Break Bad Ones" by James Clear.

If you don't fancy reading in English, the book will also be available in German from 21.4. German - view at Amazon.

View on Amazon

13. March 202017. February 2024

Generation Z at work in the police force - #instacops

How does Generation Z behave in working life, especially in the police force? This is also the subject of my presentations, so that organizations can adapt to the characteristics that the young generation brings with them. LateNightBerlin made a clearly exaggerated but very funny satire about Generation Z in the police force - enjoy it CRIME SCENE FOR MILLENNIALS!

Must dance bans go to jail? Palina investigates! | Millennial Tatort | Late Night Berlin | ProSieben

Watch this video on YouTube

By the way, if you didn't understand a word or two - I felt the same way. And I've actually felt the same way in one or two conversations with my colleagues. So if you're wondering what the meaning of 1 language is, luckily you can find out. look it up in the lexicon of youth language.

You can find out more about Generation Z here.