Tag: Understanding of leadership

Christian Scholz: Generation Z. What makes them tick, what changes them and why they infect us all.

If you look at generations, you constantly stumble across two names: Klaus Hurrelmann (Shell Study) and Christian Scholz. That's why a brief insight into the second author's book is essential, especially because I personally rate it as excellent. If I had to choose between all the works on Generation Z, I would pick this one.

Youth 2019 - 18th Shell Youth Study: A generation speaks out. By Click on the image to view the book on Amazon. By Mathias Albert, Klaus Hurrelmann, Gudrun Quenzel et al.

This is actually a classic when it comes to finding out what makes "young people" tick. The big advantage: it is a long-term study, i.e. the authors can compare their data over time and thus present developments and trends very well. For this reason, the study is also one of my main sources for the lectures.

Generation Z for HR managers and executives by Rüdiger Maas. Brief insights into the book. This article is recommended for anyone who would like to deepen their knowledge from my presentation or would like to review or rework some things. It is of course also suitable for newcomers who are not familiar with the lecture and are interested in Generation Z.