{"id":967,"date":"2020-05-16T08:14:30","date_gmt":"2020-05-16T06:14:30","guid":{"rendered":"https:\/\/docbb.de\/?p=967"},"modified":"2024-02-17T17:28:22","modified_gmt":"2024-02-17T15:28:22","slug":"generation-z-scholz","status":"publish","type":"post","link":"https:\/\/docbb.de\/en\/generation-z-scholz\/","title":{"rendered":"Generation Z - Christian Scholz"},"content":{"rendered":"<div class=\"shariff shariff-align-flex-start shariff-widget-align-flex-start\" style=\"display:none\" data-services=\"facebook\" data-url=\"https%3A%2F%2Fdocbb.de%2Fen%2Fgeneration-z-scholz%2F\" data-timestamp=\"1708190902\" data-backendurl=\"https:\/\/docbb.de\/en\/wp-json\/shariff\/v1\/share_counts?\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button printer shariff-nocustomcolor\" style=\"background-color:#a8a8a8;border-radius:1%\"><a href=\"javascript:window.print()\" title=\"print\" aria-label=\"print\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\";border-radius:1%; 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color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\"><path fill=\"#34af23\" d=\"M17.6 17.4q0.2 0 1.7 0.8t1.6 0.9q0 0.1 0 0.3 0 0.6-0.3 1.4-0.3 0.7-1.3 1.2t-1.8 0.5q-1 0-3.4-1.1-1.7-0.8-3-2.1t-2.6-3.3q-1.3-1.9-1.3-3.5v-0.1q0.1-1.6 1.3-2.8 0.4-0.4 0.9-0.4 0.1 0 0.3 0t0.3 0q0.3 0 0.5 0.1t0.3 0.5q0.1 0.4 0.6 1.6t0.4 1.3q0 0.4-0.6 1t-0.6 0.8q0 0.1 0.1 0.3 0.6 1.3 1.8 2.4 1 0.9 2.7 1.8 0.2 0.1 0.4 0.1 0.3 0 1-0.9t0.9-0.9zM14 26.9q2.3 0 4.3-0.9t3.6-2.4 2.4-3.6 0.9-4.3-0.9-4.3-2.4-3.6-3.6-2.4-4.3-0.9-4.3 0.9-3.6 2.4-2.4 3.6-0.9 4.3q0 3.6 2.1 6.6l-1.4 4.2 4.3-1.4q2.8 1.9 6.2 1.9zM14 2.2q2.7 0 5.2 1.1t4.3 2.9 2.9 4.3 1.1 5.2-1.1 5.2-2.9 4.3-4.3 2.9-5.2 1.1q-3.5 0-6.5-1.7l-7.4 2.4 2.4-7.2q-1.9-3.2-1.9-6.9 0-2.7 1.1-5.2t2.9-4.3 4.3-2.9 5.2-1.1z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/amzn.to\/2SZNV04\" target=\"_blank\" rel=\"nofollow sponsored noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"242\" src=\"https:\/\/docbb.de\/wp-content\/uploads\/2020\/05\/genz.jpg\" alt=\"\" class=\"wp-image-963\"\/><\/a><figcaption>Click on the picture to view the book on Amazon.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Christian Scholz: Generation Z. What makes them tick, what changes them and why they infect us all.<\/p>\n\n\n\n<p>If you look at generations, you constantly stumble across two names: <a href=\"https:\/\/docbb.de\/en\/18-shell-youth-study\/\">Klaus Hurrelmann (Shell Study) <\/a>and Christian Scholz. That's why a brief insight into the second author's book is essential, especially because I personally rate it as excellent. If I had to choose between all the works on Generation Z, I would pick this one.<\/p>\n<\/div>\n<\/div>\n\n\n\n<!--more-->\n\n\n\n<p>Christian Scholz brings together an incredible amount of information about Generation Z in his book of the same name. I particularly like three things about it: firstly, the author addresses the criticism that the term \"generation\" or the classification of many people as belonging to a generation brings with it (\"horoscope character\"?). In my opinion, this is an essential introduction to the topic. Secondly, I like the author's writing style. It is scholarly, deliberative and discussive, and the text passages are regularly backed up with sources. He avoids empty or difficult-to-understand statements and is able to express complex things simply (in my opinion, the true art of science that characterizes a good scientist). He expresses many things in a lively and humorous way. These are my favorite books to read, lots of information presented in a crisp and witty way.  Thirdly, for all lazy readers, the author offers practical summaries with his boxes on \"lifeworlds\", including tips on conclusions that can be drawn for practical dealings with the generation, whether as parents, employers or simply fellow citizens.<\/p>\n\n\n\n<p>In addition, Christian Scholz presents his <a rel=\"noreferrer noopener\" href=\"https:\/\/die-generation-z.de\/\" target=\"_blank\">Homepage (https:\/\/die-generation-z.de\/) <\/a>provides even more information on Generation Z. Even if the site is not exactly a feast for the eyes, it is a treasure trove of knowledge. In the <a rel=\"noreferrer noopener\" href=\"https:\/\/die-generation-z.de\/blog-2\/\" target=\"_blank\">Blog<\/a> various perspectives or topics relating to Generation Z are supplemented and explained (the only downside: no updates since July 2018; as at: 15.05.2020). The page <a rel=\"noreferrer noopener\" href=\"https:\/\/die-generation-z.de\/beitraege-zu-z\/\" target=\"_blank\">\"Articles &amp; Interviews\"<\/a> complements this fund, which is characterized by a kind of <a rel=\"noreferrer noopener\" href=\"https:\/\/die-generation-z.de\/fragenundantworten\/\" target=\"_blank\">Forum (\"Questions and answers\") <\/a>is rounded off. You will find many answered questions there, but you can also ask one yourself.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-very-dark-gray-color has-background has-luminous-vivid-amber-background-color\" href=\"https:\/\/amzn.to\/2SZNV04\" style=\"border-radius:8px\" target=\"_blank\" rel=\"nofollow sponsored noopener\">View on Amazon<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"30\" src=\"https:\/\/docbb.de\/wp-content\/uploads\/2020\/04\/5s.png\" alt=\"\" class=\"wp-image-811\" srcset=\"https:\/\/docbb.de\/wp-content\/uploads\/2020\/04\/5s.png 156w, https:\/\/docbb.de\/wp-content\/uploads\/2020\/04\/5s-150x30.png 150w\" sizes=\"auto, (max-width: 156px) 100vw, 156px\" \/><\/figure>\n\n\n\n<p>Overall rating: 5 out of 5 stars. Even if it is a lot to read, you can delve deep into the world of the young generation and learn to understand it. Personally, I also find the work more enjoyable to read than the Shell study, because for me Christian Scholz's book is not only highly informative but also entertaining. The additions on his <a rel=\"noreferrer noopener\" href=\"https:\/\/die-generation-z.de\/\" target=\"_blank\">Homepage<\/a>. <\/p>\n\n\n\n<p>I currently recommend two more books on Generation Z, both of which have the same (main) title. If you would like to find out more about them: Click here for my short article on <a rel=\"noreferrer noopener\" href=\"https:\/\/docbb.de\/en\/generation-z-for-personnel-and-managers\/\" target=\"_blank\">\"Generation Z for HR managers and executives\" by R\u00fcdiger Maas <\/a>and here it goes to <a href=\"https:\/\/docbb.de\/en\/18-shell-youth-study\/\">\"Youth 2019 - 18th Shell Youth Study\"<\/a>  from the other pope (alongside Christian Scholz) of generational research, Klaus Hurrelmann.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Here you can find more about Generation Z: (opens in a new tab)\" href=\"http:\/\/docbb.de\/en\/category\/ingenious\/\" target=\"_blank\">There is more about Generation Z here<\/a>.<\/p>\n<p><aside class=\"affiliate-marker-disclosure\">* This is a paid link, which means I get a commission if the book is purchased via the link. With this you support my research and work - thank you very much!<\/aside><\/p>","protected":false},"excerpt":{"rendered":"<p>Christian Scholz: Generation Z. What makes them tick, what changes them and why they infect us all. If you deal with generations, you constantly stumble across two names: Klaus Hurrelmann (Shell study) and Christian Scholz. That's why a brief insight into the book by the latter is a must, especially because I personally found it to be an excellent ... <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/docbb.de\/en\/generation-z-scholz\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \"Generation Z - Christian Scholz\"<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_metis_text_type":"standard","_metis_text_length":3471,"_post_count":0,"footnotes":""},"categories":[5,14],"tags":[32,18,33,17,34,35],"class_list":["post-967","post","type-post","status-publish","format-standard","hentry","category-genz","category-instacops","tag-buchrezension","tag-fuehrungslehre","tag-fuehrungsverstaendnis","tag-generationz","tag-mitarbeiterfuehrung","tag-organisationsentwicklung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generation Z - Christian Scholz - Dr. Bernd B\u00fcrger<\/title>\n<meta name=\"description\" content=\"Einblicke in die Generation Z von einem der &quot;P\u00e4pste&quot; der Generationenforschung: Christian Scholz. 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